(Download) "On Aesthetic and Cultural Issues in Pragmatic Translation" by Xiuwen Feng * Book PDF Kindle ePub Free

eBook details

Title: On Aesthetic and Cultural Issues in Pragmatic Translation
Author : Xiuwen Feng
Release Date : January 15, 2016
Genre: Language Arts & Disciplines,Books,Professional & Technical,Education,
Pages : * pages
Size : 4462 KB

Description

This book focuses on the cross-cultural advertising communication and aesthetic issues of brands and brand slogans. Based on the pragmatic translating theories and case studies of a few classic brand translations, the book puts forward the Three Aesthetic Principles of translating brands. The book special features the cultural in addition to the business aspect of introducing China Time-honored Brands to foreign markets. Readers will learn about the great importance of the aesthetic issues and cultural communications in translating brands and brand slogans through this book.

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